29 team players

Growing up around different cultures and countries makes Alec comfortable dealing with all sorts of people. Alec is trilingual speaking English, French and Tagalog. At an early age, Alec developed an undying passion for the motion picture language as well.

Both a film major and a multimedia art student, Alec started work as a freelance video editor who also edited TV series with ABS-CBN and independent films. He later trained and assistant directed under both local and foreign directors for TV and film productions.

He started his training at Just Add Water as an associate producer in 2009. Alec is innately creative, has good sense of timing in editing and musically adept. Alec has been producing TV productions, AVPs, Digital videos and Radio commercials for over 11 years now. His unceasing passion for the arts pushes himself to study and experience the art beneath every project he gets his hands on.

Fascination on TV commercials and music videos led Aldous to take up Film and Audio Visual Communications in UP Diliman. 
 
Aldous began his career in the industry as a summer intern at Filmex.  Soon after, he landed his first job as an AVID Editor in a Studio 23.  Realizing that he didn't want to be confined in a cold editing suite for a long period of time, he tried working in the advertising industry. Started at Ogilvy and became their in-house Broadcast Coordinator and then moved to BBDO Guerrero and trained as a Broadcast Producer.  In 2008, Aldous joined Just Add Water. 
 
Aldous has been  doing what he loves for over 17 years now.  He enjoys working with different advertising agencies, dealing with different types of people, and facing unique challenges  in every project he takes on with diligence.

Antherine was one of the First to graduate online with the Degree: Bachelor of Arts in Filmmaking from the School of Design and Arts.

Her eagerness to learn lets her adapt the how-to’s of the fast-paced industry until her skills in Filmmaking are used as a map leading her to become a Producer in Advertising. 

Antherine uses the lessons and badges she earned because of her passion to anticipate, organize, be keener to detail, and always have a plan of action

Fresh out of college, Allea joined JAW as a junior associate producer, learning the ropes from her mentor, Jem Lim herself. 

She's applying her skills from years of volunteering and org work as she survives and thrives through the long days and short deadlines of every project. She trains herself to look at the big picture and the small details at the same time so she can achieve of her mission of responding with a solution sooner than you can figure out there was a problem.

She's feeling alive, alert, awake, and enthusiastic and can't wait to take on bigger projects in the future.

Nikka was banker before she joined Unitel as a production assistant in 2009 and has not looked back since.  

As one of  the newest associate producers in JAW under Jing Abellera, she is doing her best not to get caught up in the introvert vs. extrovert dichotomy, trying to find some sort of balance between recording a VO talent or computing foreign taxes. She’s learning a lot of things and she’s loving it.

She smiles while working on bids- she hails from City of Smiles after all.

Toto started as an intern and climbed up to be a solo in-house broadcast producer in an award winning advertising agency. After six years, Toto found his new home, though not in Kansas, in Just Add Water. No project can be too difficult or too demanding when Toto is around because of his dedication to every project and his notorious attention to detail. When not at work, you can find Toto in search for the best shabu-shabu and KBBQ restaurants in Manila. 

Working in advertising for more than 15 years, Toffee is already very comfortable wearing many hats—from coordinating with top-tier client and agency partners, managing budgets and timelines, negotiating contracts, to monitoring agreements to ensure quality work. 
 
We can’t deny that being a producer is a high-pressure job—but what sets Toffee apart is he takes on any challenge with a calm and collected attitude.
 
And even if he has already produced numerous projects for a lot of big brands that earned various awards, his passion for learning and exploring new things never wavered. After all, he firmly believes that these insights will make him even more adaptable and ready for any challenge he might face.
 

Alex is no stranger to production. She honed her competencies for five years prior to joining JAW, developing well-rounded industry experience and moving up from Production Assistant to Line Producer across commended production houses. Normally quiet on the sidelines, when Alex commands the room, her voice cuts through the noise. Something we can't fix in post.

After a short career working in local network television, Anj joined Just Add Water in 2011 and hasn't looked back since. Since then she has handled local and international projects for some of the top creative agencies in Manila, putting her strategic talents and resourcefulness to good use. 

The only thing that Anj can't seem to figure out? Baking.

Barbie Leyba started in the advertising industry as a Production Assistant before becoming an associate producer to Jem Lim 2 years before JAW was established. One of the pioneer members of JAW, with her excellent production expertise, superior creative instincts, and exceptional management skills she can balance the visions and objectives of agency, production partners, and clients. In 2019, she has also taken the role as the account lead for Wyeth Philippines across all agencies.

Barbie leyba is the unofficial go-to resource person at JAW – be it work related or for just about anything you can think of.

Bea joined JAW when she was 22, which makes her one of the youngest Associate Broadcast Producers trained by Jem Lim. She’s approachable and reliable, easy to talk to and even easier to work with because of her attention to detail and quick thinking. Bea may be young, but she doesn’t believe in backing away from a challenge—whether it’s a tight deadline, a challenging client ask,  or having an extra shot (of what - is up to you)

Cris was in production before she became a producer.  Producing for different brands for multi-national and local clients exposed her to local and foreign directors, regional agencies and post-production facilities across the region.

Always willing to go that extra mile. She’ll even cook or bake for you. If she’s not working, she’s in the kitchen cooking up something.

From production to producer to head chef (someday, when she grows up).

Dino de la Rama is the Supervising Producer and Team Lead of the Nestlé Philippines account. He currently handles production requirements of MILO, Bear Brand, Nescafe, and Cereal Partners Worldwide. He also has produced advertising requirements of PLDT-Smart, Unilever, Coca-cola and Pepsico.

Trained as an Editor at Engine Room and Production Assistant at Unitel Productions, Dino transferred to JAW as an associate producer of Jem Lim. 

Now a senior producer and a favorite of account managers, Dino’s attention to detail and his mastery of Excel is unequalled. His equity is speed, and his strength is his ability to spot minor details that can make or break a big project. Creatives rely on him to make sound recommendations, and Dino goes to work faster than you can say “approved for release!”

Harold started his career in advertising as an in-house executive producer and project manager of a production house after graduating AB Communication Arts from De La Salle University - Manila in 2014. He then joined Just Add Water Productions in 2015 as a trainee under Jing Abellera and has since worked his way up to being a Producer, handling local, regional, and global productions for advertising agencies like BBDO Guerrero and Oliver, and corporations such as Pepsico, Maya, Jollibee Foods Corporation, Bayer, Fonterra Brands Philippines, Unilever, and Prulife to name a few. 

Harold’s passions include Japanese culture, taking care of his 2 Shiba Inus - Yuki and Haru, and traveling (#TakasTayo). Having already been to 15 prefectures of Japan, his wish list includes visiting the rest of Japan all while learning Nihongo. 

よろしくおねがいします！

More than a decade working in production, Ino has spearheaded projects from Baseco to Buenos Aires. He’s worked with some of the industry’s most decorated creatives to produce regional and global work. But don’t be surprised if Ino has a helmet and a post-ride glow when you meet him—riding his motorcycle is just his way of solving the problem that is Metro Manila traffic and making commuting more efficient.

Jem’s career started in-house around 30 years ago, and it hasn’t stopped since. Highlights include establishing the Philippines’s first professional broadcasting pool and of course, launching JAW in 2005 with Chona Bustamante and Jing Abellera. 

She’s a hands-on producer who thrives on solving problems and easily keeps up with the most creative minds in the industry—all while mentoring the upcoming generation of Filipino producers. 

Aside from production, Jem’s passions include reconstructing her mother’s recipes in the kitchen, traveling the world, and coming home to her 16 cats and five dogs.

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Julia has an extensive experience in Production.  She worked her way up from Production Assistant to Line Producer, where she had involvement in the making of some movies, indie films and a reality TV show (aside from commercials) before joining JAW.  She engages in a lot of outdoor activities – biking and Ultimate (Frisbee) to name a few, and her competitive nature shows in her determination, resourcefulness and ability to work well on multiple tasks while under extreme pressure.  The same attitude can be seen from her at work – Julia won’t back down on any task thrown her way.

Google his name and you will find no other search results but him and about him. From there you can glean that he has produced various works for San Miguel Corporation, Coca-Cola, P&G, Unilever, Nestlé, among others. From this set of clients, you may assume he has worked with Dentsu, McCann WorldGroup, DDB, Ace Saatchi & Saatchi. Refine your search further and you may stumble upon his works featuring Korea’s ultimate oppa Park Seo Joon and global phenomenon BTS, both for Smart Communications, Inc. 

What the search results may have omitted would be that he started his production roots as early as college in UP Film, got hardcore in Unitel as a production associate, had his first taste of regional work as a segment producer in MTV Asia, before signing up with McCann as an agency producer. With over two decades of experience holding hands with Accounts and Creatives, charming the most challenging of personalities, color coding templates, kicking overcommitting directors under the table, and transforming meetings into the liveliest of talkshows, he’s still on the lookout for his namesake, living or non-living.

Leslie started as an Executive Producer first, during this time she was fortunate to work with foreign directors and high-caliber talent. 

She loves to push  for great work and developed instinct and learned the delicate balance between compromise and resolve. Leslie's insistence on quality, professionalism, and achieving the vision is what helps shape her as agency producer.

Leslie spends a lot of hours watching true crime documentaries, so be careful.

“Producer-Traveler-Diver-Boozer-Cooker-Jammer-Beacher-Funner” – This is Leslie’s profile across all platforms which simply summarizes how she’s a capable multi-tasker who sets priorities, gets things done, and makes sure to have fun in the process.

Combining 22 years of experience in different production roles in television, news and current affairs, advertising, and international documentaries with 17 years of backpacking around the world, engaging in various cultures, languages, and environments, Leslie is primed and always keen to take on new challenges. 

On to the next project/party/beach trip/road trip/food trip/flight/festival/bar hop/meeting/shoot/presentation/recording/cook-off/sunset/rave/dive site/etcetera, etcetera! 

Mariel runs marathons. That takes diligence, good preparation, motivation, a huge amount of discipline and a touch of level-headed courage- five things she brings to the table as a producer. But hey, she is also Miss Chill Under Pressure. Mariel smiles and makes the team feel comfortable at project start, while her inner flash is already planning your project to be the smoothest it can be. A very adaptable and dependable producer with 22 years of production experience.

Mariel makes sure to always find ways to make things happen. That includes running at 12 midnight to squeeze in that needed training after work.

Working in different video production industries geared Rita into becoming a well-rounded video producer. She absorbed the intricacies of video production while she took on different roles, navigating the film, TV, and advertising industries one at a time. 

Tap her for anything-- video shoots, photoshoots, sinigang making, movie bingeing, whatever floats your boat. Game face on, she’ll take you on. 

For over 20 years Mavic has been producing outstanding, award-winning commercials both in-house with Lowe and now with Just Add Water. Her passion for work combined with her extensive regional training makes her a  trusted producer of the country’s biggest brands and regional clients. Nonetheless, Mavic’s most memorable productions are her children.

Syd is a confident communicator with strong interpersonal and analytical skills who thrives on social interaction, learning new skills and client satisfaction. Being in the industry for more than a decade, he has produced campaigns for big brands in the Philippines and Asia like Jollibee, Globe, SMART, Nestlé, Google, Unilab, Unilever, and P&G. Before being a broadcast producer, he was a creative for advertising agencies for several years. When not producing campaigns, Syd spends his time in various passion projects. He is also a full time human servant to his cat, Toriko.

Tanya Blay came into this world revved up for production. Her first exposure to a TVC shoot was at three months old, when a caster asked to use her as a shooting prop. She is a production ninja who will jump through hoops and makeshift sets, while wading through excel sheets and simultaneously slaying dragons, CGI or otherwise. Tanya gets the job done, does it on time, within budget (most of the time), all accreditation and licenses accounted for, ready for airing.

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Datu grew up in production having worked as a production assistant in films since he was a teenager. After graduating with a degree in Mass Communications, he worked as a general manager for an AM station and directed a television show in Bacolod before he moved to Manila. He started as a production assistant in Unitel before joining McCann as a broadcast producer. After two and a half years, he went freelance and eventually joined Just Add Water.

With over 17 years of experience as a producer, Datu understands the finer points of production, agency, and client and can synergise any project into a cohesive team. This is evident from his long-standing work with clients like Globe, Unilab, Toyota, Purefoods Magnolia, San Miguel, the Jollibee Food Group, and Honda.

Jho Moya understands how music can tell a story. She is detail-oriented when it comes to visual storytelling as well. It must have been a skill developed early on when, she became a musical director for stage productions. 

She collaborates well with everyone,  most specially with demanding creative minds. She’s easy to work with, always finding ways to deliver last minute adjustments. Even during frenzied moments leading to deadlines, 

Loved by many, she’s the industry’s huggable plush. With a signature voice that everyone has an impression of. No one calls her just “Jho”. She is affectionately called “Jho Moya” because a name said in full lends itself well to a person full of joy.