Jem Lim
Jem started her career in production in 1989 as a caster and trainee producer at Aspac & Grey, after a brief stint as assistant lecturer for a Communication Arts course at DLSU. She focused on production and honed her skills in radio and soundtrack production, practicing tape-based editing in the agency’s in-house studio.
She joined DY&R Alacantara in 1992 as Senior Producer, handling clients such as Warner Lambert, Colgate-Palmolive Philippines, Philip Morris and various other local clients, and moved up as its Broadcast Director in 1998.
A graduate of Communication Arts at the De La Salle University, Jem received the best thesis award and an international citation for her documentary video. It was in DLSU where Jem discovered her love for production and photography, and it was also where she sharpened her multi-tasking and managerial skills.
In 2001 she went freelance, working with a string of new agencies and clients. It was in one of Jem’s earlier assignments that she met Chona Bustamante. They envisioned an independent company that would function like a broadcast department, where producers are trained professionally, organized and managed.
In late 2005, after almost four years of on and off planning meetings (over coffee squeezed in between their very busy calendars), they established Just Add Water Productions, an innovation yet to be matched in the country up to this time.
Jem has been producing for almost 25 years and is very well respected in the industry. She is the preferred producer of Nestle Philippines, Smart Communications and PepsiCo, among others. Jem is very active in mentoring and training JAW Trainees and Producers. She has strong leadership skills, is thorough and is a true professional.